Just like people, brands have their own personality and unique characteristics that differentiate them from others in their industry. www.traktion.co.nz
A strong brand positioning strategy is an absolute must for any business that wants to deliver on its vision and achieve the goals of its owners. www.GoAirLandSea.com
Brand architecture is the strategic, logical, and relational structure, which underpins how a brand and its components relate to one another. www.C3Construction.co.nz
A good brand story is your strategy to convey what makes your product bigger, better or different than your competition. www.DunlopFlooring.co.nz
Taking great advantage of an existing successful brand name to gain support and popularity to deliver a great new product to market. www.SimplicityLiving.kiwi
Iconic brands stand the test of time, however at times they need a re-energised brand image and message to drive communications. www.paradice.co.nz
It’s perfectly natural to want to fit in; to stick with what’s familiar and play it safe. But for a brand, playing it safe can be a dangerous business. www.ExtremeYou.com
Brand strategies, investigation and positioning all play a vital role in finding the right brand fit for any business or organisation. www.thefono.org”
Developing a great reputation is the pathway to a successful brand driven by a strong track record and a unique point of difference in the market. www.NZLiving.net
The best brands are built on a simple concept. If a brand strategy or campaign rationale is difficult to understand, it’s probably wrong. www.drivepm.co.nz
In marketing, top-of-mind awareness is a brand or specific product being first in customers’ minds when thinking of a particular industry. www.bookabach.co.nz
Clever leaders understand that authentic, and memorable stories connect with consumers, build brand equity, and drive commercial success.
Niche and targetted branding plays a large role in the success of any small or large business, and the customer journey. www.threefrenchvines.com
A great engaging name can be the vital difference between a successful brand that
gains industry momentum and one that falls flat. www.iT360.co.nz
An effective brand identity takes in-depth thinking, careful planning, and a clever execution to shape how customers engage with the brand. www.monkeetree.com
Check back here shortly for some more little mini case studies, some more in depth Brand Stories, Brand Identities and Brand Campaigns.
Or if you need more detail on any specific project areas, then please get in touch.
