> MEET A FEW OF THE DEDICATED, ENTHUSIASTIC AND MILDLY WORKAHOLIC PEOPLE WHO CREATE THE VITAL EDGE.
A select group of like-minded designers, word creators and digital evangelists, devoted to creating brands that connect with consumers.
We are dedicated to giving brands not just a voice, but also compelling and relevant things to say. And we don’t just do it to pay the bills (though that helps), we’re doing it because we love the satisfaction of using creativity to solve business challenges.
Many years in the design and advertising arena have fuelled my passion for business-led strategy and design.
Nothing gets me more excited than helping to build a successful brand through good strategy, inspired design concepts and clever execution. I am motivated by driven companies who recognise the value, power and effectiveness of a strong brand in their marketplace.
For my entire working life I’ve been crafting words to persuade, inform or entertain – sometimes all three at the same time.
When it comes to copywriting, being able to imagine yourself in someone else’s shoes is as important as being able to spell and punctuate correctly. I make it my job to understand the needs, hopes and desires of the target audience, so that I can craft meaningful messaging that really works.
After many years in the design agency environment, the time was ripe to venture out with my own creative endeavours.
From the outset there has been a deliberate focus on developing direct ‘client- designer’ relationships, so work can be produced in the most efficient and cost effective way. This enabled me to continue my passion of commercial design work, as well as my love of illustration and painting.
I’m a self-confessed online evangelist who lives for mastering the digital space and maximising the user experience.
My considerable experience with developing and managing a huge variety of online projects allows me to shelter customers from the technical risks of the online world. I believe I’m uniquely placed to select the best coding platforms and web architecture for every project I’m involved with.
Digital Marketing Specialist
I’m passionate about the online space and the endless possibilities to transmit powerful messages at the right time.
With well over a decade of experience as a digital consultant and #hashtag marketing guru, I’m an expert who keeps up to date with all the latest Google and social media changes, industry approaches and Google certifications. I can help you achieve your goals of business growth and profitability.
We’ve all heard the cliché ‘a picture tells a thousand words’, but there is real value in using great images to promote brands.
We are very visual creatures. A large percentage of the human brain is dedicated to visual processing. Images help us learn, images grab attention and images explain tough concepts. They also inspire. I have devoted my career to communicating stories through the power of pictures.