Iconic brands stand the test of time, however at times they need a re-energised brand story. You don’t have to throw the baby out with the bath water.
Paradice Ice Skating had been a household name in New Zealand’s family entertainment industry for many decades. But the market was changing, as more and more recreational choices were vying for a slice of the family budget.
With a little more Oomph, we created a refreshed youthful brand energised to drive new Paradice events around the country. Our entertainment hotspot included Pop-Up Rinks and Ice Slides across New Zealand, as well as targeted promotional campaigns to reacquaint people with the fun of skating.