It’s perfectly natural to want to fit in; to stick with what’s familiar and play it safe. But for a brand, playing it safe can be a dangerous business. To stand out, you also must be willing to take a stand.
Sarah Rob O’hagan has never played it safe. This international marketing guru has worked for iconic brands, like Virgin Atlantic, Nike and Gatorade. And she’s been fired, twice. It’s all part of learning to Step Up, Stand Out, Kick Ass and Repeat.
We worked alongside Sarah in New York to create and launch her inspirational new brand and subsequent book that has turned into an international best seller!
Sarah’s book is about creating the life extraordinary, a journey to ExtremeYOU.
Watch her interview at www.cbsnews.com