Keep It Simple

If a brand strategy or campaign rationale is difficult to understand, it’s probably wrong. The best brands are built on a simple concept.

This brand development project for Xigo, a firm of project managers for the construction industry. They facilitate the building process by bridging the gap between the developer and the client.

We then cleverly piggy-backed our brand position and philosophy from a well-known and recognised construction industry term – ‘best for project’. At any decision point in construction, whatever is ‘best for the building project’ is the way to go. This tagline positions Xigo as the experienced project managers who are best for your project.

See the full brand online at